We're excited to announce a new search operator (author:Name) in BuzzSumo that allows you to find the most engaging posts written by any person. If you do a Top Content search, next to most articles is a byline with the author name.
You can view other articles written by that same author by clicking on their name. Or alternatively, by doing a search using the author operator. The author operator is author:Name (ie. author:Lee Odden - click to test now). There are several useful things you can do with this feature.
Such as finding influential authors to promote your content. If you're doing a search for "content marketing", and find a really engaging article, click on the author's name to see a list of articles they've written. You can then see what topics that author typically writes about, other popular sites they write for, and whether their articles receive a lot of engagement. If you're searching on a very common name like "Adam Smith", you can choose to not show articles from specific domains using negative operators. For instance, if you wanted to see articles written by Adam Smith" that aren't from techcrunch.com, you'd search for "author:Adam Smith -techcrunch.com"
Let us know on Twitter what you think of this feature, or of BuzzSumo in general (and mention @BuzzSumo). We'll send a random person a free $5 Starbucks gift card!Okay, that's a pretty nice little social mention tactic btw. Just thought I'd point that out.
Additional Uses and Ideas
I thought I'd check in with Buzzsumo and James Blackwell to see if they'd share some additional tips and tricks for seos to try out with the tool and they did not disappoint!
- Finding your own most shared posts, even if you write on multiple sites
- Finding other places journalists and influencers write e.g. personal blogs. They will likely appreciate you sharing or commenting on that content more and give you a better in route.
- Seeing who the top authors are for a domain, enter a domain and you'll see the author name listed under each result e.g. http://app.buzzsumo.com/
top-content?result_type=total& type=articles&num_days=180& general_article&infographic& video&page=1&guest_post& giveaway&interview&time_ filters_clicked=false&q= contentmarketinginstitute.com
- Saving an author search for recent content to check when they published something.
- After finding a top author, check their twitter username in the Influencer search and see what type of links they typically share.